Are you wondering how to generate more revenue while having a greater impact on your audience?
Join the club.
It’s one of the most frequently asked questions by entrepreneurs, and most likely something you've considered more than once. While seeking the answer to this question, chances are you have thought about creating an online course.
Over the past few years, we’ve seen a rise in the number of people looking to launch their own online courses. And it’s continuing to escalate.
With recent events changing the way people work – and effectively shifting the way they run their businesses – many are seeking new ways to monetize their skills and create experiences online.
Entrepreneurs, coaches, and consultants are creating online courses in droves. Doing so helps position them as an authority in their field. And when done correctly, online courses have proven to be very effective for business growth.
Creating an online course provides other benefits too. It allows you to directly reach your target audience, gives the ability to teach skills that you already possess, and saves you time and money with a business model that is profitable and scalable. Furthermore, online courses can be effectively leveraged as up-sells and down-sells in your product ascension ladder.
It’s no wonder that online courses and the e-learning industry are predicted to witness a period of lucrative growth over the coming years.
There's an abundance of resources that suggest creating an online course is relatively easy. However, it can also be very time-consuming. And few things are as devastating as investing a significant amount time creating an online course only to have it flop. Unfortunately, most people who create an online course make one mistake that put all the benefits in jeopardy.
The #1 Biggest Mistake
In order to ensure the success of your online course you should avoid this fatal, yet common, mistake: too much information.
That's right... many course creators fail in their first attempts because they try to pack TOO MUCH VALUE AND CONTENT into their offering.
It may feel counterintuitive to NOT teach everything that you know. But teaching too much content can be your downfall for several reasons:
- Too much content is overwhelming - Many associate the amount of content to value, so it's no wonder why most entrepreneurs attempt to share everything they know in a single course. However, what most course creators don't understand is that, at most basic level courses, having an extensive course may be more overwhelming than it is helpful. And when course participants feel overwhelmed they are much less likely to progress and achieve their intended course objectives.
- It limits your ability to add long-term value - If you put all of your eggs in one basket, you won't have anything left over to offer to serve your clients. Creating an online course is a new income stream and the beginning your client relationship, not the end. If your course includes everything you have to offer, your client journey and your ability to sell and serve in the long-run will be greatly diminished.
- The purpose of the course is diluted - When you create an online course with too much content, it's like trying to pour a gallon of water into a pint-sized container. Your message and course objectives are diluted and your students begin to lose sight of what their original goals were in the first place. Since it's difficult to stay focused in a course that's overflowing with content, you should instead design your course to help students achieve a clear and focused goal. Remember that the purpose of your course is to help them achieve their goals – NOT teach everything about a given topic.
Course Creation Made Easy
While many people and businesses like the idea of creating their own online course, they’re put off by the idea that it’s too difficult for them so they procrastinate taking action.
The good news is that creating a focused and successful course is not as difficult as you may think. With the right blueprint, tools, and support, it can be done with relative ease.
And remember that the benefits are not just yours alone, your clients will be more successful as a result!
Just remember one thing... LESS IS MORE!
In order to maximize your success, choose a digestible course topic with a focused goal and avoid adding content that is not essential to the overall purpose of your online course.
With built-in templates and best practices, CustomerHub makes it fast and easy to publish your first online course.
Click here to activate your free trial of CustomerHub today.