Here we are with the third installment of our Next Gen Preview blog series about the new platform, CustomerHub Next.
The topic of our conversation today: automatic content delivery!
What is automatic content delivery?
Automatic content delivery is a feature in CustomerHub Next that allows you to specify the method and timing by which your users are able to gain access your content.
Just like with progress tracking (the topic of last weeks Next Gen Preview post), you technically can implement automatic content delivery in CustomerHub Classic, however it requires using advanced features (partials and action links) and also setting up a campaign in Keap or Infusionsoft in order to control the timing of content. Not super easy or super fast.
Setting up automatic content delivery in CustomerHub Next, however, IS super easy and super fast.
How to take advantage automatic content delivery
Let's take a closer look at how this is done.
All you have to do to automate content delivery in the new platform is navigate to the content delivery dropdown in the product settings tab (more on Products here) and select one of the following options:
- Immediate - this option makes all product pages immediate available to your users
- User advanced - this option adds an 'advance' button to the bottom of each product page that must be clicked in order for users to advance to the next page
- Time-delayed - this option allows you to set a number and time interval (days, weeks, or months) to control the timing for when subsequent product pages will become available after first access was granted
Depending on the product template you selected when creating a new product, one of the content delivery options above will be selected by default, however you can change this at any time if you decide something else will work better for your unique situation.
Content delivery examples
Now let's look at a few real-world examples of how you would utilize this feature:
Example 1 - An evergreen course
Let's say you wanted to create a course in which your students were granted access to the first lesson immediately after purchase but were required to wait a week for the second lesson, then another week for third lesson and so forth. This popular content delivery approach is often referred to as the 'evergreen' model because it allows you to create a digital product once then sell it over and over again in a way that the content remains relevant indefinitely and the delivery of content is always personalized to the buyer (usually based on their purchase date).
In order to set up an evergreen course that releases a new lesson each week you would simply select time-delayed in the content delivery dropdown option, then set 1 as the time interval and weeks as the unit.
Once this option has been saved, the pages (or lessons in this case) will automatically be scheduled for each user based on the date they were first given access to the product (a course in this case). In the screenshot below, you can see an example of the indicators that are displayed in the product menu (i.e. "available in x days").
Example 2 - A self-paced course
Self-paced content delivery is another very popular method for deploying content in online courses and other digital products. This approach puts your users in control of accessing additional content or lessons by requiring them to click a button in order to advance through to the next page of content. To set up a self-paced course you would simply choose user advanced from the content delivery dropdown mentioned above.
With this option selected, an 'advance' button will automatically appear at the bottom of each product page (in this case a 'lesson'), and when the button is clicked the user will taken through to the next lesson.
Example 3 - An event archive
Perhaps you host virtual or in-person live events and want to make all of the sessions available in an online event archive after the events are over. In this scenario, the content is not sequential in nature so you would want all sessions to be accessible as soon as access is granted.
To achieve this, you would simply select immediate from the content delivery dropdown option for your event archive product. This would make all pages of the product (in this case 'sessions') available to users to browse and consume immediately.
The examples above demonstrate just a few of the ways in which CustomerHub Next makes all of the most popular content delivery models easy breezy.
If you want a system that puts you in control of how and when your content is delivered and makes the entire process easy and automatic to set up then you'll love CustomerHub Next!
Stay tuned for another installment in our Next Gen Preview blog series next week.
p.s. you can join our mailing list to ensure you are notified about upcoming posts.
p.p.s. be sure to reserve your CustomerHub Next app if you haven't already.