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Marketing Coordinator

Full-time
,
Remote
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Description:

Seeking a full-time Marketing Coordinator to organize and execute a broad spectrum of marketing tactics across end-to-end customer journey.

Success metrics:

In order to be successful in this role, the Marketing Coordinator will focus on and improve the following key business metrics:

  • Conversion rate - % of prospects that convert into paying customers
  • Digital footprint - overall website traffic and social reach
  • Marketing list quality - % of marketable and engaged contacts in our database
Responsibilities

A day in the life of the Marketing Coordinator includes but is not limited to the following activities and responsibilities:

  • Ensure key marketing segments receive regular, relevant communication across all channels
  • Optimize the end-to-end digital marketing funnel to support conversion rates
  • Coordinate and execute marketing campaigns & promotions
  • Manage online advertising and social accounts
  • Ensure all public-facing marketing materials and other digital assets are 'on brand'
  • Respond to inbound sales requests from prospects, customers, and partners
  • Participate in relevant online forums, groups, etc
  • Keep customers and partners informed about relevant product updates
Qualifications

In order to be successful in this role, the Marketing Coordinator will need to embody the following characteristics:

  • A leader; high integrity
  • Strong written & verbal communication skills
  • Adaptable and comfortable in a fast-paced environment
  • A quick learner
  • Detail-oriented
  • An eye for good design (UI, UX)
  • Basic understanding of digital marketing concepts
  • SaaS experience a bonus

Ready to apply?

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